Dr. Meenakshi Sharma is a Ph.D. (Management), Uttarakhand Technical University, India, an MBA (Marketing & HR), Punjab Technical University, Punjab, India and MA (Economics), Sri Dev Suman University, Uttarakhand, India. She is an Assistant Professor, School of Business, University of Petroleum & Energy Studies, Dehradun and has Research interests in Digital Marketing, Customer Experience, E-learning, Gender sensitization. She also has numerous publications in several renowned journals and has been awarded various honours and achievements for her contribution.