Product Management in the Age of AI

The certificate course is designed for experienced product management professionals and executives from other functional areas looking to transition into product management. The program’s core objective is to educate participants on the strategic importance of product management in driving business growth. It covers the evolving landscape of product management, achieving a good product-market fit, and highlighting the role of product managers in the digitalised world. The course emphasises the critical relevance of data-driven decision-making in creating superior business value, achieving a sustained competitive advantage, and gaining market power.

Key highlights

Cutting-edge programs for thought leadership Personalised to meet your organisation's needs

Future-ready perspectives for business excellence
Transformative AI-led use cases

New-age modular curriculum
Hybrid and flexible delivery for an immersive learning experience

Mentorship for leadership development Developing talent for change

Program Details

Program Duration: 3-4 months
Modes: Live Online | 2 days campus immersion offered

Pedagogy: The program employs experiential learning, integrating real-time industry scenarios, group discussions, participant presentations, individual and group assignments

Mentoring: Participants benefit from mentoring sessions led by program faculty, industry product managers, and renowned CXOs to foster a growth-oriented mindset and career advancement.

Who is this program for?

First-time product managers settling into their roles
Experienced product managers seeking to enhance their skills
Business professionals aiming to deepen their understanding of product management.
Sales, marketing, and technology professionals aspiring to transition to product management.

Curriculum

Module 1: Changing Landscape of Innovation and Evolution of New Products

1 Weeks
1 Hours

Historical perspective on major disruptions from Industry 1.0 to 4.0
Addressing complexity, turbulence, and fluidity in the business environment.
Understanding Industry 5.0 and its impact on product management.

Module 2: Fundamentals of Product Management

2 Weeks
2 Hours

Exploring the unique role of a product manager and its position in a business organization
Comparing traditional and contemporary views of the function
Examining the products vs services paradigm

Module 3: Digital Transformation and Product Management

3 Weeks
3 Hours

Understanding digital transformation concepts
Pillars of digital transformation: Digitalisation, Digitisation, and Organisational Resilience
Contextualising digital transformation within product management.
Applying design thinking and connected experiences to create superior business value

Module 4: Product vs. Platforms Paradigm

4 Weeks
4 Hours

Traditional product management vs modern platform strategy.
Exploring consumer internet business and SAAS models
Understanding product as a layered platform. Fundamentals of AI and Machine Learning

Module 5: AI and Product Management

5 Weeks
5 Hours

Fundamentals of AI and generative AI
Utilizing product analytics and data-driven approaches to product decisions
Familiarizing with product management tools.

Module 6: Product Management in a Digitalised World

6 Weeks
6 Hours

Navigating product success through competition and collaboration.
Building product ecosystems in a digital world.
Developing product roadmaps in a turbulent business environment.
Adapting to the evolving role of product managers in a digital context.
Identifying future skills for product managers.

Learning Outcome

The course aims to empower industry professionals to enhance their roles as product managers using AI. Participants will understand the following key concepts:

The evolving product management landscape and its historical evolution
Industry 4.0 and digital innovation's impact on product management, and the future outlook with Industry 5.0
The product vs services paradigm through real-life examples
Design thinking for digital product designs and creating connected experiences for employees, customers, and partners
The product vs platform paradigm in the platform economy.
Fundamentals of AI technologies and their application in product management, including new digital tools.