An MBA in General Management with Specialisation in Marketing will help you stay ahead of the curve by imparting the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis.
10,000+
NAAC A GradeUGC entitled
24 months
INR 1,75,000/-
Avail easy EMI options
Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.
UPES Online's 2-year MBA in General Management with a specialisation in Marketing equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.
100+ hours of self-paced, case-study based learning.
Live sessions by celebrated academics.
Weekend masterclasses by industry experts.
Dedicated student support manager for each learner.
Networking opportunities in supervised discussion forums.
Free access to career essential programmes through LinkedIn learning.
Betsy Holden, Senior Advisor, McKinsey & Co
"Integrated marketing offers opportunities to break through to consumers in new markets."
*All programs listed here are subject to approval of the UPES Academic Council. UPES reserves the right to introduce/discontinue/modify new/existing programs at its sole discretion, without any prior intimation to any party.